The Design Weekend - DW! began its first edition in 2012, with the intention of mobilizing São Paulo for art, decoration, architecture, urban planning, social inclusion, business and technological innovation. Inspired by the Milano Design Week and the London Design Festival, the event's main objective is to promote the design and its cross connections.

For this first exhibition Useche created the chatty bench "Carecas" (Bald). It was installed in the subway station Ana Rosa and received public intervention as writing several sentences and making drawings.